Peattie, Susan, Peattie, Kenneth John ORCID: https://orcid.org/0000-0003-3969-0531 and Jose, P. 2007. The market entry challenge for ethical brands: The case of ONE water. Presented at: 36th EMAC Conference, Reykjavik, Iceland, 22-25 May 2007. |
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Completion |
Status: | Unpublished |
Schools: | Business (Including Economics) Sustainable Places Research Institute (PLACES) |
Subjects: | B Philosophy. Psychology. Religion > BJ Ethics H Social Sciences > HF Commerce |
Last Modified: | 24 Oct 2022 12:11 |
URI: | https://orca.cardiff.ac.uk/id/eprint/50818 |
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