Implementing strategic change

Lloyd, Harris and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2016. Implementing strategic change. Baker, Michael J. and Hart, Susan, eds. The Marketing Book, 7th ed., Routledge, pp. 121-148.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Publisher:	Routledge
ISBN:	9780415703765
Related URLs:	Publisher
Last Modified:	02 Nov 2022 10:06
URI:	https://orca.cardiff.ac.uk/id/eprint/97462

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