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Implementing strategic change

Lloyd, Harris and Daunt, Kate 2016. Implementing strategic change. In: Baker, Michael J. and Hart, Susan eds. The Marketing Book, 7th ed., Routledge, pp. 121-148.

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Item Type: Book Section
Date Type: Publication
Status: Published
Schools: Business (Including Economics)
Subjects: H Social Sciences > H Social Sciences (General)
Publisher: Routledge
ISBN: 9780415703765
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Last Modified: 04 Jun 2017 09:36

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