Case study 15: it’s more fun in Philippines: riding on the waves of social media

Bosangit, Carmela ORCID: https://orcid.org/0000-0002-0152-0193 2014. Case study 15: it’s more fun in Philippines: riding on the waves of social media. Mutum, Dilip S., Roy, Sanjit and Kipnis, Eva, eds. Marketing Cases from Emerging Markets, Springer, pp. 149-157.

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Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Springer
ISBN:	9783642368608
Last Modified:	21 Oct 2022 07:28
URI:	https://orca.cardiff.ac.uk/id/eprint/99925

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