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Number of items: 20.

Gillani, Alvina, Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2011. Consumer cynicism: an emergent phenomenon in fairtrade? Presented at: Academy of Marketing Conference 2011: Marketing Fields Forever, Liverpool, UK, 5-7 July 2011.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pallister, John Gordon 2010. Explaining internet banking behavior: theory of reasoned action, theory of planned behavior, or technology acceptance model? Journal of Applied Social Psychology 40 (5) , pp. 1172-1202. 10.1111/j.1559-1816.2010.00615.x

Wells, Victoria Kate, Chang, Shing Wan, Oliveira-Castro, Jorge and Pallister, John Gordon 2010. Market segmentation from a behavioral perspective. Journal of Organizational Behavior Management 30 (2) , pp. 176-198. 10.1080/01608061003756505

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2009. Multi-dimensional role of trust in Internet banking adoption. Service Industries Journal 29 (5) , pp. 591-605. 10.1080/02642060902719958

Chang, S., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Pallister, John Gordon and Wells, V. 2007. An approach for assessing the influences of demographics and product characteristics on consumer price elasticity. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.

Pallister, John Gordon, Wang, Hui-Chih and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2007. An application of the style/involvement model to financial services. Technovation 27 (1-2) , pp. 78-88. 10.1016/j.technovation.2005.10.001

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pallister, John Gordon 2007. Technology acceptance: a meta-analysis of the TAM: Part 1. Journal of Modelling in Management 2 (3) , pp. 251-280. 10.1108/17465660710834453

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pallister, John Gordon 2007. Technology acceptance: a meta-analysis of the TAM: Part 2. Journal of Modelling in Management 2 (3) , pp. 281-304. 10.1108/17465660710834462

Wang, Hui-Chih, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. Innovativeness and involvement as determinants of website loyalty: II. Determinants of consumer loyalty in B2C e-commerce. Technovation 26 (12) , pp. 1366-1373. 10.1016/j.technovation.2005.11.003

Wang, Hui-Chih, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. Innovativeness and Involvement as Determinants of Website Loyalty: III. Theoretical and managerial contributions. Technovation 26 (12) , pp. 1374-1383. 10.1016/j.technovation.2005.11.002

Aladawai, Z., Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 and Pallister, John Gordon 2005. A proposed of electronic government adoption. Presented at: 2nd International Conference on Innovations in Information Technology (IIT'05), Dubai, UAE, 26-28 September 2005.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2005. Strategies for building and communicating trust in electronic banking: A field experiment. Psychology and Marketing 22 (2) , pp. 181-201. 10.1002/mar.20054

Musa, Rosidah, Pallister, John Gordon and Robson, Matthew John 2005. The roles of perceived value, perceived equity and relational commitment in a disconfirmation paradigm framework: An initial assessment in a 'eelationship-rich' consumption environment. Advances in Consumer Research 32 , pp. 349-357.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. A proposed model of e-trust for electronic banking. Technovation 23 (11) , pp. 847-860. 10.1016/S0166-4972(03)00130-5

Nancarrow, Clive, Evans, Martin John and Pallister, John Gordon 2003. Polls apart! Political, research and ethical lessons from UK pressure groups' use of opinion polls. International Journal of Nonprofit and Voluntary Sector Marketing 8 (2) , pp. 181-193. 10.1002/nvsm.211

Chudry, Farooq and Pallister, John Gordon 2002. The importance of ethnicity as a segmentation criterion: the case of the Pakistani consumers' attitude towards direct mail compared with the indigenous population. Journal of Consumer Behaviour 2 (2) , pp. 125-137. 10.1002/cb.95

Nancarrow, C., Evans, M. and Pallister, John 2002. Polls: Poles apart! political, research & ethical lessons from the use of opinion polls in the campaigns for and against hunting with dogs in Britain. Presented at: 2002 Political Marketing Conference, Aberdeen, UK, 19-21 September 2002.

Davies, Janette, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pallister, John Gordon 2002. Beyond the Intention-Behaviour Mythology: An Integrated Model of Recycling. Marketing Theory 2 (1) , pp. 29-113. 10.1177/1470593102002001645

Pallister, John Gordon and Isaacs, Alan, eds. 2002. A dictionary of business. 3rd ed. Oxford Paperback Reference, Oxford: Oxford University Press.

Ogbonna, Emmanuel Okechukwu ORCID: https://orcid.org/0000-0002-9742-1535, Harris, L. C. and Pallister, John Gordon 2001. Innovative organizational structures and performance: A case study of groovy community centres. Presented at: 8th International Conference on Recent Advances in Retailing and Services Science, Vancouver, Canada, 16-19 July 2001.

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