Consumer response and the power of new digital ads

Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473 2023. Consumer response and the power of new digital ads. Presented at: The Australia and New Zealand Marketing Academy Conference, 2023, New Zealand, 6 December 2023.

Preview

PDF - Presentation Download (4MB) | Preview

Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Business (Including Economics)
Date of Acceptance:	6 December 2023
Last Modified:	25 Oct 2024 15:45
URI:	https://orca.cardiff.ac.uk/id/eprint/172669

Actions (repository staff only)

Edit Item