Chatterjee, Prabirendra  ORCID: https://orcid.org/0000-0003-4639-0473
2023.
Consumer response and the power of new digital ads.
Presented at: The Australia and New Zealand Marketing Academy Conference, 2023,
New Zealand,
6 December 2023.
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Status: | Unpublished |
| Schools: | Schools > Business (Including Economics) |
| Date of Acceptance: | 6 December 2023 |
| Last Modified: | 25 Oct 2024 15:45 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/172669 |
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