ORCA
Online Research @ CardiffÂ
Browse by Current Cardiff authors
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Up a levelNumber of items: 5.
Chatterjee, Prabirendra  ORCID: https://orcid.org/0000-0003-4639-0473 and van Dun, Desirée H.
2024.
Industry 5.0: Transforming marketing as we know it.
Peattie, Ken, De Angelis, Roberta, Koenig-Lewis, Nicole and Strong, Carolyn, eds.
The Routledge Companion to Marketing and Sustainability,
Routledge,
(10.4324/9781003412397-33)
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Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473
2023.
Bidding dilemma in keyword search auctions.
[Working Paper].
Springer.
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Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473
2023.
Consumer response and the power of new digital ads.
Presented at: The Australia and New Zealand Marketing Academy Conference, 2023,
New Zealand,
6 December 2023.
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Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473 and Zhou, Bo
2021.
Sponsored content advertising in a two-sided market.
Management Science
67
(12)
, pp. 7560-7574.
10.1287/mnsc.2020.3873
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Bhardwaj, Pradeep, Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473, Demir, Kivilcim Dogerlioglu and Turut, O.
2018.
When and how is corporate social responsibility profitable?
Journal of Business Research
84
, pp. 206-219.
10.1016/j.jbusres.2017.11.026
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