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Chatterjee, Prabirendra and Zhou, Bo 2021. Sponsored content advertising in a two-sided market. Management Science 67 (12) , pp. 7560-7574. 10.1287/mnsc.2020.3873
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Bhardwaj, Pradeep, Chatterjee, Prabirendra, Demir, Kivilcim Dogerlioglu and Turut, O. 2018. When and how is corporate social responsibility profitable? Journal of Business Research 84 , pp. 206-219. 10.1016/j.jbusres.2017.11.026
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