Constructing and commodifying the tribal celebrity: A dramaturgical perspective

Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Cocker, Hayley and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2018. Constructing and commodifying the tribal celebrity: A dramaturgical perspective. Presented at: Academy of Marketing Conference, Stirling, Scotland, 2-5 July 2018.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Related URLs:	Organisation
Last Modified:	23 Oct 2022 14:11
URI:	https://orca.cardiff.ac.uk/id/eprint/113016

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