Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community

Mardon, Rebecca ORCID: https://orcid.org/0000-0002-4199-7121, Cocker, Hayley and Daunt, Kate ORCID: https://orcid.org/0000-0002-6741-4924 2019. Community-embedded human brands and dysfunctional community role dynamics: A study of the YouTube beauty community. Presented at: Consumer Culture Theory Conference, Montreal, QC, Canada, 17-19 July 2019. -.

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Item Type:	Conference or Workshop Item (Paper)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Related URLs:	Organisation
Last Modified:	26 Oct 2022 07:20
URI:	https://orca.cardiff.ac.uk/id/eprint/124619

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