Bıçakcıoğlu Peynirci, Nilay, Kouropalatis, Yiannis ![]() ![]() ![]() |
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Abstract
A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.
Item Type: | Conference or Workshop Item (Paper) |
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Date Type: | Publication |
Status: | In Press |
Schools: | Business (Including Economics) |
Subjects: | H Social Sciences > HF Commerce |
Publisher: | Global Alliance of Marketing & Management Associations |
Date of First Compliant Deposit: | 16 March 2023 |
Date of Acceptance: | 10 March 2023 |
Last Modified: | 16 Apr 2023 01:30 |
URI: | https://orca.cardiff.ac.uk/id/eprint/157652 |
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