A bibliometric analysis of international services marketing: The past, the present, and the future

Bıçakcıoğlu Peynirci, Nilay, Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144 and Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 2023. A bibliometric analysis of international services marketing: The past, the present, and the future. Presented at: 2023 Global Marketing Conference, Seoul, Republic of Korea, 20-23 July 2023. Published in: Rust, Roland, Peres, Renana, Robinson, Linda, Nishio, Chizuru and Garret, Tony eds. Marketing & Management Transformation in the Challenging Digital Environment. Seoul, Republic of Korea: Global Alliance of Marketing & Management Associations,

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Abstract

A bibliometric analysis, spanning five decades of knowledge is employed with the aim of: (i) assessing core intellectual knowledge of international services research; (ii) examining the contribution of international services marketing to broader research disciplines; and, (iii) estimating forecasting trends for the most promising international services research directions.

Item Type:	Conference or Workshop Item (Paper)
Date Type:	Publication
Status:	In Press
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > HF Commerce
Publisher:	Global Alliance of Marketing & Management Associations
Date of First Compliant Deposit:	16 March 2023
Date of Acceptance:	10 March 2023
Last Modified:	16 Apr 2023 01:30
URI:	https://orca.cardiff.ac.uk/id/eprint/157652

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