Chapter 1. Introduction: marketing and sustainability

Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn 2025. Chapter 1. Introduction: marketing and sustainability. Peattie, Ken, De Angelis, Roberta, Koenig-Lewis, Nicole and Strong, Carolyn, eds. Routledge Companion to Marketing & Sustainability, Abingdon: Routledge, (10.4324/9781003412397-1)

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Abstract

This introductory chapter by the editors introduces the rationale for this Companion to Sustainability and Marketing and its contents. Although some people might conceive of marketing and sustainability as incompatible fields, in practice, there are many ways in which they interact and have implications for each other. This book comprises original chapters on a range of aspects of this inter-relationship from expert contributors, invited by the editorial team in the Marketing and Section of the Cardiff Business School. Their purpose is not only to explore different aspects of marketing theory and practice from the perspective of making it more sustainability-orientated but also to analyse how considering socio-environmental sustainability can change how we view the purpose, consequences, capabilities and boundaries of marketing. This book is divided into five parts and the editors explain the logic behind each part, key themes within it, and introduce each of the chapters.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Routledge
ISBN:	9781032535043
Last Modified:	04 Nov 2025 15:42
URI:	https://orca.cardiff.ac.uk/id/eprint/178421

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