Peattie, Ken
2025.
Grounding marketing: marketing in time and place.
Peattie, Ken  ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds.
The Routledge Companion to Marketing & Sustainability,
London:
Routledge,
(10.4324/9781003412397-13)
|
Abstract
Marketing has evolved into a discipline that mostly talks in abstract terms about ‘consumers’ and ‘markets’ and which is increasingly preoccupied with the ‘placeless’ world of online commerce. Sustainability issues related to production and consumption play out over time in ‘real’ places that affect the people who live there. Understanding marketing from a sustainability perspective involves bringing the discipline back down to earth and grounding it in the realities of place and time. This chapter considers how a range of temporal and spatial concepts, including speed, duration, distance, scale and the online 24/7 economy, influence the sustainability of production and consumption systems. It also considers the way in which ‘place’ matters in marketing, beyond the conventional marketing mix ideas related to distribution. It examines how places themselves can be marketed, and the part that places, including retail outlets and the homes and communities we live in, can influence consumption.
| Item Type: | Book Section |
|---|---|
| Date Type: | Publication |
| Status: | Published |
| Schools: | Schools > Business (Including Economics) |
| Publisher: | Routledge |
| ISBN: | 9781032535043 |
| Last Modified: | 09 Jun 2025 10:45 |
| URI: | https://orca.cardiff.ac.uk/id/eprint/178426 |
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