Fostering an innovative organizational culture: implications for product-market strategy effectiveness

Rosier, Eleri Rhian, Morgan, Robert E. ORCID: https://orcid.org/0000-0001-8981-3144, Barton, L. and Kouropalatis, Yiannis ORCID: https://orcid.org/0000-0003-0202-4463 2006. Fostering an innovative organizational culture: implications for product-market strategy effectiveness. Presented at: 35th European Marketing Academy (EMAC) Conference, Athens, Greece, 23-26 May 2006.

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Item Type:	Conference or Workshop Item (Paper)
Date Type:	Completion
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Subjects:	H Social Sciences > H Social Sciences (General)
Last Modified:	24 Oct 2022 11:41
URI:	https://orca.cardiff.ac.uk/id/eprint/48992

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