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Number of items: 5.

Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473 and van Dun, Desirée H. 2024. Industry 5.0: Transforming marketing as we know it. Peattie, Ken, De Angelis, Roberta, Koenig-Lewis, Nicole and Strong, Carolyn, eds. The Routledge Companion to Marketing and Sustainability, Routledge,
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Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473 2023. Bidding dilemma in keyword search auctions. [Working Paper]. Springer.
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Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473 2023. Consumer response and the power of new digital ads. Presented at: The Australia and New Zealand Marketing Academy Conference, 2023, New Zealand, 6 December 2023.
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Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473 and Zhou, Bo 2021. Sponsored content advertising in a two-sided market. Management Science 67 (12) , pp. 7560-7574. 10.1287/mnsc.2020.3873
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Bhardwaj, Pradeep, Chatterjee, Prabirendra ORCID: https://orcid.org/0000-0003-4639-0473, Demir, Kivilcim Dogerlioglu and Turut, O. 2018. When and how is corporate social responsibility profitable? Journal of Business Research 84 , pp. 206-219. 10.1016/j.jbusres.2017.11.026
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