Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions

Boncheva, Katerina, Bıçakcıoğlu-Peynirci, Nilay, Morgan, Robert ORCID: https://orcid.org/0000-0001-8981-3144, Robson, Matthew ORCID: https://orcid.org/0000-0001-8642-9980 and Toon, Mark ORCID: https://orcid.org/0000-0001-9455-3316 2025. Staying or leaving? Resource redeployment and real options effects in accelerating or mitigating firms’ international market exit decisions. Presented at: Global Marketing Conference 2025, Hong Kong, 24-27 July 2025.

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Abstract

Drawing on the capability-based view and real-options theory from the resource redeployment perspective, this study examines how firm capabilities (i.e., marketing, R&D, and operations capabilities) moderate the relationship between profit performance and international market exit decisions, analyzing 2,618 firm-year observations from North American manufacturing firms (1990–2020).

Item Type:	Conference or Workshop Item (Other)
Status:	Unpublished
Schools:	Schools > Business (Including Economics)
Date of Acceptance:	8 March 2025
Last Modified:	26 Jun 2025 15:45
URI:	https://orca.cardiff.ac.uk/id/eprint/177586

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