Tourism: a paradoxical challenge for marketing and sustainability

Bosangit, Carmela ORCID: https://orcid.org/0000-0002-0152-0193, Malone, Sheila and Peattie, Ken 2025. Tourism: a paradoxical challenge for marketing and sustainability. Peattie, Ken ORCID: https://orcid.org/0000-0003-3969-0531, De Angelis, Roberta ORCID: https://orcid.org/0000-0002-8324-454X, Koenig-Lewis, Nicole ORCID: https://orcid.org/0000-0002-3931-6657 and Strong, Carolyn, eds. The Routledge Companion to Marketing & Sustainability, London: Routledge, (10.4324/9781003412397-25)

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Abstract

The economic contributions of the tourism industry are essential for many destinations to continue and thrive. However, tourism is intrinsically linked to issues related to environmental damage, and social-cultural effects based on overcrowding and loss of community to name but a few. Here, we present the tourism paradox where tourism is a problem for some but also as a solution for many. In this chapter, we highlight the challenges tourism presents for local populations, the environment, and communities; while also considering the role tourism can play in helping tackle climate issues and other socio-environmental challenges by adopting a more sustainable ethos and approach. We also identify responses to overtourism and undertourism and consider how tourism can be beneficial in its orientation such as the efforts evident in pro-poor tourism, eco-tourism, community-led tourism, and social tourism offerings.

Item Type:	Book Section
Date Type:	Publication
Status:	Published
Schools:	Schools > Business (Including Economics)
Publisher:	Routledge
ISBN:	9781032535043
Last Modified:	09 Jun 2025 10:45
URI:	https://orca.cardiff.ac.uk/id/eprint/178428

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