Thomas, Robert
2024.
"Also, ich bin Ihr Führer für heute Morgen": Exploring tour guide 'performance' through the lens of moral blindness at the Nuremberg Rally sites.
Presented at: 2024 Academy of Marketing Conference,
Cardiff, UK,
1 - 4 July 2024.
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Thomas, Robert and Samuel, Anthony ![]() ![]() |
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Mukattash, Ibrahim Lewis, Dandis, Ala'Omar, Thomas, Robert, Nusair, Mohammad and Mukattash, Tareq Lewis 2023. Social marketing, shock advertising and risky consumption behavior. International Journal of Emerging Markets 18 (8) , pp. 1994-2011. 10.1108/IJOEM-09-2020-1111 |
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Thomas, R.J. 2023. A qualitative study of parental influence on young adults? Motivations to join a brand community. Presented at: Academy of Marketing Conference 2023:From Revolution to Revolutions 3: 3, University of Birmingham, 3-6 July 2023. |
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Thomas, R.J. 2023. An empirical analysis of the motivation(s) to collect death. A pan cultural study of consumer collectors. Presented at: Academy of Marketing Conference 2023:From Revolution to Revolutions 3: 3, University of Birmingham, 3-6 July 2023. |
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Thomas, R.J. 2023. Collecting death: From memorabilia to thanabillia? Presented at: Consumer Culture Theory Conference:Utopia Revisited, Lund, Sweden Lund University, AF-Borgen, 27-30 June 2023. |
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White, Gareth R. T., Allen, Robert, Samuel, Anthony ![]() |
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Thomas, Robert James 2020. From social activism to active socialization: The evolution of football ideology in community-owned football clubs. Strategic Change Briefings in Entrepreneurial Finance 29 (4) , pp. 459-470. 10.1002/jsc.2357 |
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White, G. R. T., Ahmed, Abdullah, Cicmil, Svetlana, Allen, Robert and Thomas, Robert 2019. University-industry collaboration through knowledge transfer partnerships in the UK: an extension of activity theory. The International Journal of Management 8 (4) , pp. 14-24. |
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Thomas, Robert James 2019. Find the theme in your data: Little quick fix. SAGE. |
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Thomas, Robert James 2019. Turn your literature review into an argument: Little quick fix. SAGE. |
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Thomas, Robert James 2018. Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues. Journal of Marketing Management 34 (17-18) , pp. 1470-1502. 10.1080/0267257X.2018.1545685 |
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Thomas, Robert James 2018. An analysis of the impact of dispositional characteristics in relation to fan/sponsor loyalty. Presented at: Academy of Marketing Conference : Marketing the Brave, University of Sterling , Sterling , United Kingdom, 2-5 July 2018. |
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Thomas, Robert James 2018. Constructing the self through consumer contribution: A study of self-monitoring behaviour and co-creation. Presented at: Academy of Marketing Conference : Marketing the Brave, University of Sterling , Sterling , United Kingdom, 2-5 July 2018. |
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Thomas, Robert James 2018. Exploring the motivations and benefits of joining a brand community: A study of UK 7-11-year-olds. Presented at: Academy of Marketing Conference : Marketing the Brave, University of Sterling , Sterling , United Kingdom, 2-5 July 2018. |
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Thomas, Robert James 2018. The effect of personality on brand alignment: an empirical study of elite sport. Presented at: 47th European Marketing Academy Conference, Glasgow, United Kingdom, 29 May - 1 Jun 2018. |
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Thomas, Robert James 2017. Mapping the boundaries and antecedents of football fans - Individual co-creation activities: A pan-cultural, exploratory study of the European Leagues. Presented at: Academy of Marketing Conference 2017- Freedom Through Marketing: Looking Back, Going Forward, Hull, Uk, 3-6 July 2017. |
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Thomas, Robert James 2016. Deciphering football fans brand relationships, consumption values and loyalty predicates: A utilitarian perspective. Presented at: Academy of Marketing Conference 2016: Radical Marketing, Newcastle, United Kingdom, 4-7 July 2016. |
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Thomas, Robert James 2016. Exploring football fans' utilitarian shopping motivation and its effect on sponsorship engagement: Qualitative evidence from Europe's 'Big Five' leagues and Campeonato Brasileiro Série A. Presented at: 45th European Marketing Academy Conference, Oslo, Norway, 27-29 May 2016. |
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Thomas, Robert James 2015. Out with the old and in with the new: a study of new kit sponsorship and brand associations in the Barclays Premier League. Journal of Product and Brand Management 24 (3) , pp. 229-251. 10.1108/JPBM-07-2014-0657 |
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Thomas, Robert James 2014. Female self-enhancement, ingratiation practices and consumption symbolism: Qualitative insights into personality driven customer behaviour and evaluations of consumer electronics. Journal of Customer Behaviour 13 (4) , pp. 291-324. 10.1362/147539214X14185702584360 |
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Thomas, Robert James 2014. An evaluation of the effectiveness of rugby event sponsorship: A study of Dove Men+Care and the Welsh Rugby Union. Journal of Product & Brand Management 23 (4/5) , pp. 304-321. 10.1108/JPBM-03-2014-0533 |
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Thomas, Robert James 2014. Utilitarianism, low-self monitoring and consumer electronics: A female perspective. Presented at: Academy of Marketing Conference 2014: Marketing Dimensions: People, places and spaces, Bournemouth, UK, 8-10 July 2014. |
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Thomas, Robert James 2014. An investigation into fans' perceptions of International Rugby Union kit sponsorship: A study of England and Wales. Presented at: Academy of Marketing Conference 2013 Marketing Dimensions: People, places and spaces,, Bournemouth, UK, 8-10 July 2014. |
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Thomas, Robert James and Roeseler, Frank 2013. An exploratory investigation into the effectiveness of team kit sponsorship: Fans' perspectives of new sponsorship in the German Bundesliga. Journal of Customer Behaviour 12 (2-3) , pp. 177-192. 10.1362/147539213X13832198548337 |
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Thomas, Robert James 2013. There's a real value in people telling you what's what: An exploration of female high self-monitoring and herd behaviour. Presented at: Academy of Marketing Conference 2013 - Marketing Relevance, Cardiff, UK, 8-11 July 2013. |
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Thomas, Robert James 2013. Trust! A qualitative exploration into self-monitoring and the susceptibility to celebrity influence. Presented at: Academy of Marketing Conference 2013 - Marketing Relevance, Cardiff, UK, 8-11 July 2013. |
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