Browse by All Cardiff Authors

Robayo-Pinzon, Oscar, Rojas-Berrio, Sandra, Camargo, Jorge E. and Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2025. Generative artificial intelligence (GenAI) use and dependence: an approach from behavioral economics. Frontiers in Public Health 13 , 1634121. 10.3389/fpubh.2025.1634121

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge and Porto, Rafael 2025. Consumer behavior analysis as a foundation of operant behavioral economics. Reed, Kaplan, B. and Gilroy, S., eds. Handbook of Operant Behavioral Economics, Academic Press/Elsevier, pp. 323-345.

Xu, Wen ORCID: https://orcid.org/0000-0002-1745-5699, Harris, Irina ORCID: https://orcid.org/0000-0003-0622-5123, Li, Jin ORCID: https://orcid.org/0000-0002-4672-6806, Wells, Peter ORCID: https://orcid.org/0000-0002-4376-7178 and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2025. Influence of consumer attitudes and social interactions in electric vehicle purchasing: integrating agent-based modelling and machine learning. IMA Journal of Management Mathematics , dpaf019. 10.1093/imaman/dpaf019

Xu, Wen ORCID: https://orcid.org/0000-0002-1745-5699, Harris, Irina ORCID: https://orcid.org/0000-0003-0622-5123, Li, Jin ORCID: https://orcid.org/0000-0002-4672-6806, Wells, Peter ORCID: https://orcid.org/0000-0002-4376-7178 and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2025. Impacts of consumers' heterogeneity on decision-making in electric vehicle adoption: An integrated model. Sustainability 17 , pp. 1-25. 10.3390/su17114981

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge M. and Barreiros Porto, Rafael 2024. Consumer behavior analysis and the marketing firm: measures of performance. Johnson, Douglas and Johnson, C Merle, eds. Handbook of Organizational Performance, Volume II: Foundations and Advances, Vol. 2. London: Routledge, pp. 267-294. (10.4324/9781032708331-9)

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2024. Maladaptive consumption: a failure of intensional fluency. Martin, Ingrid M. and Stewart, David W., eds. Maladaptive Consumer Behavior: Theory Research, and Intervention, Palgrave Studies in Marketing, Organizations and Society, Switzerland: Palgrave Macmillan, pp. 271-297. (10.1007/978-3-031-60199-6_10)

Porto, Rafael Barreiros, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Limongi, Ricardo and Barbosa, Debora Luiza 2024. Unraveling corporate brand equity: A measurement model based on consumer perception of corporate brands. Journal of Modelling in Management 19 (4) , pp. 1237-1261. 10.1108/JM2-04-2023-0067

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456, Robayo-Pinzon, Oscar and Rojas-Berrio 2023. Neuropsychology of consumer food choice. Garcia Martinez, Marian, ed. Consumers and Food: Understanding and Shaping Consumer Behaviour, Burleigh Dodds Series in Agricultural Science, Burleigh Dodds Science Publishing., pp. 21-43.

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2023. The neurophysiological Behavioral Perspective Model of consumer choice and its contribution to the intentional behaviorist research programme. Frontiers in Human Neuroscience 17 , pp. 1-19. 10.3389/fnhum.2023.1190108

Robayo-Pinzon, Oscar, Rojas-Berrio, Sandra, Paredes, Mario R. and Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2023. Social media sites users' choice between utilitarian and informational reinforcers assessed using temporal discounting. Frontiers in Public Health 11 , 960321. 10.3389/fpubh.2023.960321

Porto, Rafael Barreiros and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2022. The marketing-finance interface and national wellbeing: An operant behavioral economics analysis. Managerial and Decision Economics 43 (7) , pp. 2941-2954. 10.1002/mde.3574

Brakel, Linda A. W. and Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2022. Vaccine refusal: a preliminary interdisciplinary investigation. Frontiers in Public Health 10 , 917929.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pinheiro, Joao 2022. On the empirical psychology of success semantics for pragmatic representations. Philosophical Psychology 35 (6) , pp. 887-910. 10.1080/09515089.2021.2018414

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2021. Consumer psychology knowledge. Kahle, Lynn R., Lowrey, Tina M. and Huber, Joel M., eds. APA Handbook of Consumer Psychology, American Psychological Association,

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2021. The theory of the marketing firm: responding to the imperatives of consumer-orientation. Palgrave Macmillan.

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2021. Consumer behavior analysis meets the marketing firm. Houmanfar, Ramona A., Fryling, Mitch and Alavosius, Mark P., eds. Applied Behavior Science in Organizations: Consilience of Historical and Emerging Trends in Organizational Behavior Management., Routledge, pp. 161-170.

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2021. Intentional behaviorism. Carrara, Kester and Zilio, Diego, eds. Contemporary Behaviorisms in Debate, Springer Nature Switzerland AG, pp. 151-189. (10.1007/978-3-030-77395-3_13)

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2021. Behavior analysis and psychological concepts: reply to Oliveira-Castro. Carrara, Kester and Zilio, Diego, eds. Contemporary Behaviorisms in Debate, Springer Nature Switzerland AG, pp. 211-235. (10.1007/978-3-030-77395-3_15)

Pinzon, O. R., Foxall, G. R. ORCID: https://orcid.org/0000-0002-3572-6456, Montoya-Restrepo, L. A. and Rojas-Berrio, S. 2021. Does excessive use of smartphones and apps make us more impulsive? An approach from behavioural economics. Heliyon 7 (2) , e06104. 10.1016/j.heliyon.2021.e06104

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge and Porto, Rafael 2021. Consumer behavior analysis and the marketing firm: measures of performance. Journal of Organizational Behavior Management 41 (2) , pp. 97-123. 10.1080/01608061.2020.1860860

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456, Sigurdsson, Valdimar and Gallogly, Joseph K. 2020. The marketing firm and the consumer organization: a comparative analysis with special reference to charitable organizations. Frontiers in Psychology 11 , 535793. 10.3389/fpsyg.2020.535793

Foxall, Gordon R ORCID: https://orcid.org/0000-0002-3572-6456 2020. The theory of the marketing firm. Managerial and Decision Economics 41 (2) , pp. 164-184. 10.1002/mde.3047

Fagerstrom, A, Sigurdsson, V, Menon, V, Larsen, N-M and Foxall, G ORCID: https://orcid.org/0000-0002-3572-6456 2020. The marketing firm and co‐creation: An empirical study of marketer and customer's co‐creation process. Managerial and Decision Economics 41 (2) , pp. 216-225. 10.1002/mde.3076

Fagerstrom, A, Bendheim, L M, Sigurdsson, V, Foxall, G ORCID: https://orcid.org/0000-0002-3572-6456 and Pawar, S 2020. The marketing firm and co‐creation: The case of co‐creation by LEGO. Managerial and Decision Economics 41 (2) , pp. 226-233. 10.1002/mde.3077

Larsen, Nils Magne, Sigurdsson, Valdimar, Breivik, Jørgen, Fagerstrøm, Asle and Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2020. The marketing firm: retailer and consumer contingencies. Managerial and Decision Economics 41 (2) , pp. 203-215. 10.1002/mde.3053

Alemu, Mohammed Hussen, Sigurdsson, Valdimar, Fagerstrom, Asle and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2020. Developing the e‐commerce sector for the fishery industry: What business are we really in? Managerial and Decision Economics 41 (2) , pp. 274-290. 10.1002/mde.3089

Sigurdsson, Valdimar, Magne Larsen, Nils, Dogg Sigfusdottir, Arna, Fagerstrøm, Asle, Hussen Alemu, Mohammed, Folwarczny, Michal and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2020. The relationship between the firm's social media strategy and the consumers' engagement behavior in aviation. Managerial and Decision Economics 41 (2) , pp. 234-249. 10.1002/mde.3052

Porto, Rafael and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2019. The marketing firm as a metacontingency: revealing the mutual relationships between marketing and finance. Journal of Organizational Behavior Management 39 (3-4) , pp. 115-144. 10.1080/01608061.2019.1666774

Anninou, Joanna and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2019. The reinforcing and aversive consequences of customer experience. the role of consumer confusion. Journal of Retailing and Consumer Services 51 , pp. 139-151. 10.1016/j.jretconser.2019.05.029

Menon, Vishnu, Sigurdsson, Valdimar, Fagerstrom, Asle, Larsen, Nils Magne and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2019. How to grow brand post engagement on Facebook and Twitter for airlines? An empirical investigation of design and content factors. Journal of Air Transport Management 79 , 101678. 10.1016/j.jairtraman.2019.05.002

Greene, Max, Morgan, Peter and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2018. Connectionist modelling of consumer choice [Chapter 9]. Hackett, Paul M.W., ed. Quantitative Research Methods in Consumer Psychology: Contemporary and Data Driven Approaches, Routledge, pp. 247-271.

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2018. An economic psychology of the marketing firm. Lewis, Alan, ed. The Cambridge Handbook of Psychology and Economic Behaviour, Cambridge Handbooks in Psychology, Cambridge University Press, pp. 365-402. (10.1017/9781316676349.013)

Rogers, Andrew, Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 and Morgan, Peter H. ORCID: https://orcid.org/0000-0002-8555-3493 2017. Building consumer understanding by utilizing a Bayesian hierarchical structure within the behavioral perspective model. Behavior Analyst 40 (2) , pp. 419-455. 10.1007/s40614-017-0120-y

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2017. Behavioral economics in consumer behavior analysis. The Behavior Analyst 40 (2) , pp. 309-313. 10.1007/s40614-017-0127-4

Oliveira-Castro, Jorge M. and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2017. Consumer maximization of utilitarian and informational reinforcement: comparing two utility measures with reference to social class. Behavior Analyst 40 (2) , pp. 457-474. 10.1007/s40614-017-0122-9

Greene, Max, Morgan, Peter ORCID: https://orcid.org/0000-0002-8555-3493 and Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2017. NEURAL networks and consumer behavior: NEURAL models, logistic regression, and the behavioral perspective model. The Behavior Analyst 40 (2) , pp. 393-418. 10.1007/s40614-017-0105-x

Fagerstrøm, Asle, Pawar, Sanchit, Sigurdsson, Valdimar, Foxall, Gordon R ORCID: https://orcid.org/0000-0002-3572-6456 and Yani-De-Soriano, Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2017. That personal profile image might jeopardize your rental opportunity! On the relative impact of the seller's facial expressions upon buying behavior on Airbnb. Computers in Human Behavior 72 , pp. 123-131. 10.1016/j.chb.2017.02.029

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456 2017. Advanced introduction to consumer behavior analysis. Elgar Advanced Introductions series, Cheltenham: Edward Elgar.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2017. Context and cognition in consumer psychology: how perception and emotion guide action. Routledge.

Menon, R.G. Vishnu, Sigurdsson, Valdimar, Larsen, Nils Magne, Fagerstrøm, Asle and Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2016. Consumer attention to price in social commerce: eye tracking patterns in retail clothing. Journal of Business Research 69 (11) , pp. 5008-5013. 10.1016/j.jbusres.2016.04.072

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2016. Metacognitive control of categorial neurobehavioral decision systems. Frontiers in Psychology 7 , 170. 10.3389/fpsyg.2016.00170

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2016. Addiction as consumer choice: exploring the cognitive dimension. Routledge Studies in Marketing, London: Routledge.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, ed. 2016. The Routledge companion to consumer behavior analysis. Routledge Companions in Business, Management and Accounting), London: Routledge.

Rogers, Andrew, Morgan, Peter Huw ORCID: https://orcid.org/0000-0002-8555-3493 and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2016. Triple jeopardy in behavioural perspective. Foxall, Gordon Robert, ed. The Routledge Companion to Consumer Behavior Analysis, Routledge Companions in Business, Management and Accounting, Routledge, pp. 150-174.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2016. Perspectives on consumer choice: from behavior to action, from action to agency. Basingstoke: Palgrave Macmillan.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2015. Consumer behavior analysis and the marketing firm: bilateral contingency in the context of environmental concern. Journal of Organizational Behavior Management 35 (1-2) , pp. 44-69. 10.1080/01608061.2015.1031426

Foxall, Gordon R. ORCID: https://orcid.org/0000-0002-3572-6456 2014. The marketing firm and consumer choice: implications of bilateral contingency for levels of analysis in organizational neuroscience. Frontiers in Human Neuroscience 8 , 472. 10.3389/fnhum.2014.00472

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2014. Cognitive requirements of competing neuro-behavioral decision systems: some implications of temporal horizon for managerial behavior in organizations. Frontiers in Human Neuroscience 8 (184) 10.3389/fnhum.2014.00184

Cavalcanti, Paulo R., Oliveira-Castro, Jorge M. and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2013. Individual differences in consumer buying patterns: A behavioral economic analysis. The Psychological Record 63 (2) , pp. 259-276. 10.11133/j.tpr.2013.63.2.003

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Sigurdsson, Valdimar 2013. Introduction to the special issue: Consumer behavior analysis: Behavioral economics meets the marketplace [Editorial]. The Psychological Record 63 (2) , pp. 231-238. 10.11133/j.tpr.2013.63.2.001

Wells, Victoria K. and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2013. Matching, demand, maximization, and consumer choice. The Psychological Record 63 (2) , pp. 239-258. 10.11133/j.tpr.2013.63.2.002

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Newman, Andrew J. 2013. The impact of the interaction of utilitarian and informational reinforcement and behaviour setting scope on consumer response. Psychology and Marketing 30 (2) , pp. 148-159. 10.1002/mar.20594

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Yan, Ji, Oliveira-Castro, Jorge M. and Wells, Victoria K. 2013. Brand-related and situational influences on demand elasticity. Journal of Business Research 66 (1) , pp. 73-81. 10.1016/j.jbusres.2011.07.025

Bian, Xuemei and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2013. Will normal-sized female models in advertisements be viewed as positively as small-sized models? European Journal of Marketing 47 (3/4) , pp. 485-505. 10.1108/03090561311297427

Yan, Ji, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Doyle, John R. 2012. Patterns of reinforcement and the essential values of brands: I. incorporation of utilitarian and informational reinforcement into the estimation of demand. (Report). The Psychological Record

Yan, Ji, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Doyle, John R. 2012. Patterns of reinforcement and the essential value of brands: II. Evaluation of a model of consumer choice. (Report). The Psychological Record

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947 and Javed, U. 2012. The role of neurophysiology, emotion and contingency in the explanation of consumer choice. Wells, Victoria Kate and Foxall, Gordon Robert, eds. Handbook of Developments in Consumer Behaviour, Elgar Original Reference, Cheltenham: Edward Elgar, pp. 461-522.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2011. Influence of reinforcement contingencies and cognitive styles on affective responses: an examination of Rolls' theory of emotion in the context of consumer choice. Journal of Applied Social Psychology 41 (10) , pp. 2508-2537. 10.1111/j.1559-1816.2011.00823.x

Davies, Fiona Margaret and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2011. Involvement in sport and intention to consume alcohol: an exploratory study of UK adolescents. Journal of Applied Social Psychology 41 (9) , pp. 2284-2311. 10.1111/j.1559-1816.2011.00806.x

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Doyle, John R., Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Wells, Victoria K. 2011. Contexts and individual differences as influences on consumers' delay discounting. The Psychological Record 61 (4) , pp. 599-611.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2011. Brain, emotion, and contingency in the explanation of consumer behaviour. Hodgkinson, Gerard P. and Ford, J. Kevin, eds. International Review of Industrial and Organizational Psychology 2011, Vol. 26. Wiley-Blackwell, pp. 47-91. (10.1002/9781119992592.ch2)

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2010. Accounting for consumer choice: Inter-temporal decision making in behavioural perspective. Marketing Theory 10 (4) , pp. 315-345. 10.1177/1470593110382823

Wang, Hui-Chih, Doong, Her-Sen and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2010. Consumers' intentions to remain loyal to online reputation systems. Psychology & Marketing 27 (9) , pp. 887-897. 10.1002/mar.20363

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pallister, John Gordon 2010. Explaining internet banking behavior: theory of reasoned action, theory of planned behavior, or technology acceptance model? Journal of Applied Social Psychology 40 (5) , pp. 1172-1202. 10.1111/j.1559-1816.2010.00615.x

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2010. Context and cognition: interpreting complex behavior. Context Press.

Fagerstrøm, Asle, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Arntzen, Erik 2010. Implications of motivating operations for the functional analysis of consumer choice. Journal of Organizational Behavior Management 30 (2) , pp. 110-126. 10.1080/01608061003756331

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Wells, Victoria Kate, Chang, Shing Wan and Oliveira-Castro, Jorge M. 2010. Substitutability and independence: matching analyses of brands and products. Journal of Organizational Behavior Management 30 (2) , pp. 145-160. 10.1080/01608061003756414

Sigurdsson, Valdimar, Engilbertsson, Halldor and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2010. The effects of a point-of-purchase display on relative sales: an in-store experimental evaluation. Journal of Organizational Behavior Management 30 (3) , pp. 222-233. 10.1080/01608061.2010.499028

Curry, Bruce, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Sigurdsson, Valdimar 2010. On the tautology of the matching law in consumer behavior analysis. Behavioural Processes 84 (1) , pp. 390-399. 10.1016/j.beproc.2010.02.009

Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Wells, Victoria Kate 2010. Consumer brand choice: money allocation as a function of brand reinforcing attributes. Journal of Organizational Behavior Management 30 (2) , pp. 161-175. 10.1080/01608061003756455

Sigurdsson, Valdimar, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Saevarsson, Hugi 2010. In-store experimental approach to pricing and consumer behavior. Journal of Organizational Behavior Management 30 (3) , pp. 234-246. 10.1080/01608061.2010.499029

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, James, Victoria K., Oliveira-Castro, Jorge M. and Ribier, Sarah 2010. Product substitutabilitiy and the matching law. The Psychological Record 60 (2) , n/a.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2009. Multi-dimensional role of trust in Internet banking adoption. Service Industries Journal 29 (5) , pp. 591-605. 10.1080/02642060902719958

Sigurdsson, Valdimar, Saevarsson, Hugi and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2009. Brand placement and consumer choice: an in-store experiment. Journal of Applied Behavior Analysis 42 (3) , pp. 741-745. 10.1901/jaba.2009.42-741

Jamal, Ahmad ORCID: https://orcid.org/0000-0002-6230-4910, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Evans, Martin John 2009. Consumer behaviour. 2nd ed. Chichester: Wiley-Blackwell.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2009. Interpreting consumer choice: the Behavioral Perspective Model. Routledge Interpretive Marketing Research, vol. 10. Abingdon: Taylor & Francis/Routledge.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2009. Consumer behaviour analysis. Maclaran, Pauline, Saren, Michael, Stern, Barbara and Tadajewski, Mark, eds. The Sage Handbook of Marketing Theory, London: Sage, pp. 299-315.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Wells, Victoria Jane 2008. The Style/Involvement Model of Consumer Innovation. Rickards, Tudor, Runco, Mark A. and Moger, Susan, eds. The Routledge Companion to Creativity, Routledge Companions, Abingdon: Routledge, pp. 71-87.

Rossiter, John R. and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2008. Hull-Spence Behavior Theory as a paradigm for consumer behavior. Marketing Theory 8 (2) , pp. 123-141. 10.1177/1470593108089201

Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and James, Victoria K. 2008. Individual differences in price responsiveness within and across food brands. Service Industries Journal 28 (6) , pp. 733-753. 10.1080/02642060801988605

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2008. Reward, emotion and consumer choice: from neuroeconomics to neurophilosophy. Journal of Consumer Behaviour 7 (4-5) , pp. 368-396. 10.1002/cb.258

Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, James, Victoria K., Pohl, Roberta H.B.F., Dias, Moema B. and Chang, Shing Wan 2008. Consumer-based brand equity and brand performance. Service Industries Journal 28 (4) , pp. 445-461. 10.1080/02642060801917554

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge, Wells, Victoria Kate, Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Sigurdsson, Valdimar 2008. Consumer behaviour analysis and social marketing: the case of environmental conservation. Jaya, Krishna S., ed. Marketing for social change: perspectives and experience, Hyderabad, India: Icfai Press, pp. 117-144.

Chang, S., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Pallister, John Gordon and Wells, V. 2007. An approach for assessing the influences of demographics and product characteristics on consumer price elasticity. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Newman, Andrew 2007. Synergistic effects of the BPM's structural dimensions on consumer behavior. Presented at: 1st International Symposium on Consumer Behavior Analysis, Cardiff, UK, 5-6 Sep 2007.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2007. Explaining consumer choice. Basingstoke: Palgrave Macmillan.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2007. Explaining consumer choice: coming to terms with intentionality. Behavioural Processes 75 (2) , pp. 129-145. 10.1016/j.beproc.2007.02.015

Pallister, John Gordon, Wang, Hui-Chih and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2007. An application of the style/involvement model to financial services. Technovation 27 (1-2) , pp. 78-88. 10.1016/j.technovation.2005.10.001

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Olivera-Castro, Jorge M., James, Vistoria K. and Schrezenmaier, Teresa C. 2007. The behavioral economics of brand choice. Basingstoke: Palgrave Macmillan.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pallister, John Gordon 2007. Technology acceptance: a meta-analysis of the TAM: Part 1. Journal of Modelling in Management 2 (3) , pp. 251-280. 10.1108/17465660710834453

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pallister, John Gordon 2007. Technology acceptance: a meta-analysis of the TAM: Part 2. Journal of Modelling in Management 2 (3) , pp. 281-304. 10.1108/17465660710834462

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, J., James, V. and Schrezenmaier, T. 2007. Consumer behaviour analysis and the Behavioural Perspective Model. Management Online Review

Foxall, Gordon ORCID: https://orcid.org/0000-0002-3572-6456, James, V. K., Oliveira-Castro, J. M. and Schrezenmaier, T. 2007. Consumer behaviour analysis and consumer brand choice. Management Online Review

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2007. Intentional Behaviorism. Behavior and Philosophy 35 , pp. 1-55.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Wells, V., Chang, S. and Oliveira-Castro, J. M. 2007. Product categorization and matching theory: brand definition and substitutability. Presented at: 1st International Symposium on Consumer Behaviour Analysis, Cardiff, UK, September 2007.

Wang, Hui-Chih, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. Innovativeness and involvement as determinants of website loyalty: II. Determinants of consumer loyalty in B2C e-commerce. Technovation 26 (12) , pp. 1366-1373. 10.1016/j.technovation.2005.11.003

Wang, Hui-Chih, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. Innovativeness and Involvement as Determinants of Website Loyalty: III. Theoretical and managerial contributions. Technovation 26 (12) , pp. 1374-1383. 10.1016/j.technovation.2005.11.002

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. The emotional power of place: The fall and rise of dominance in retail research. Journal of Retailing and Consumer Services 13 (6) , pp. 403-416. 10.1016/j.jretconser.2006.02.007

Vázquez-Carrasco, Rosario and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. Positive vs. negative switching barriers: the influence of service consumers' need for variety. Journal of Consumer Behaviour 5 (4) , pp. 367-379. 10.1002/cb.187

James, Victoria and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. Matching, maximisation and consumer choice. [Working Paper]. Cardiff Business School Working Paper Series M2006/02, Cardiff: Cardiff Business School. Available at: http://www.mbsportal.bl.uk/secure/subjareas/market...

Vázquez-Carrasco, Rosario and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. Influence of personality traits on satisfaction, perception of relational benefits, and loyalty in a personal service context. Journal of Retailing and Consumer Services 13 (3) , pp. 205-219. 10.1016/j.jretconser.2005.08.006

Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Schrezenmaier, Teresa Caroline 2006. Consumer brand choice: individual and group analyses of demand elasticity. Journal of the experimental analysis of behavior 85 (2) , pp. 147-166. 10.1901/jeab.2006.51-04

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, J. M., James, Victoria K. and Schrezenmaier, Teresa C. 2006. Consumer behavior analysis: the case of brand choice. Revista Psicologia: Organizações e Trabalho 6 (1) , pp. 50-78.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge M., James, Victoria K., Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Sigurdsson, Valdimar 2006. Consumer behavior analysis and social marketing: the case of environmental conservation. Behavior and Social Issues 15 (1) , pp. 101-124.

Romero Algaba, Alvaro, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Schrezenmaier, Teresa C., Oliveira-Castro, Jorge and James, Victoria 2006. Deviations from Matching in Consumer Choice. European Journal of Behavior Analysis 17 (1) , pp. 15-40.

Oliveira-Castro, J. M, James, V. K. and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2006. Post-reinforcement pause in grocery shopping: comparing inter-purchase time across products and consumers. Presented at: Association for Behavior Analysis 32nd Annual Convention, Atlanta, GA, USA, 26-30 May 2006.

Oliveira-Castro, Jorge M., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Schrezenmaier, Teresa Caroline 2005. Patterns of consumer response to retail price differentials. Service industries journal 25 (3) , pp. 309-335. 10.1080/02642060500050392

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Yani-de-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 2005. Situational influences on consumers' attitudes and behavior. Journal of Business Research 58 (4) , pp. 518-526. 10.1016/S0148-2963(03)00142-5

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2005. Understanding consumer choice. Basingstoke: Palgrave Macmillan.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2005. Strategies for building and communicating trust in electronic banking: A field experiment. Psychology and Marketing 22 (2) , pp. 181-201. 10.1002/mar.20054

Oliveira-Castro, Jorge M., Ferreira, Diogo C. S., Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Schrezenmaier, Teresa C. 2005. Dynamics of Repeat Buying for Packaged Food Products. Journal of Marketing Management 21 (1-2) , pp. 37-61. 10.1362/0267257053166730

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2004. Consumer psychology in behavioral perspective. Beard Books.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2004. What judges maximize: Toward an economic psychology of the judicial utility function. Liverpool Law Review 25 (3) , pp. 177-194. 10.1007/s10991-004-2877-9

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, Jorge M. and Schrezenmaier, Teresa Caroline 2004. The behavioral economics of consumer brand choice: patterns of reinforcement and utility maximization. Behavioural processes 66 (3) , pp. 235-260. 10.1016/j.beproc.2004.03.007

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, J. M. and Schrezenmaier, T. 2004. Decomposing produce price elasticity: Effects of programmed utilitarian, informational and negative reinforcement. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, J. M. and Schrezenmaier, T. 2004. Effects of promotions on brand choice: Separating intra- and inter-consumer price elasticities. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2004. Intentionality, incommensurability, and interpretation. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2004. Beyond the Marketing Philosophy: Context and Intention in the Explanation of Consumer Choice. Philosophy of Management 4 (1) , pp. 67-85.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Schrezenmaier, T. and Oliveira-Castro, J. M. 2004. Patterns of consumer brand choice and store loyalty. Presented at: Association for Behavior Analysis 30th Annual Convention, Boston, MA, USA, 28 May - 1 June 2004.

Yousafzai, Shumaila ORCID: https://orcid.org/0000-0002-9136-4947, Pallister, John Gordon and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. A proposed model of e-trust for electronic banking. Technovation 23 (11) , pp. 847-860. 10.1016/S0166-4972(03)00130-5

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. The behavior analysis of consumer choice: An introduction to the special issue. Journal of Economic Psychology 24 (5) , pp. 581-588. 10.1016/S0167-4870(03)00002-3

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Schrezenmaier, Teresa C. 2003. The behavioral economics of consumer brand choice: Establishing a methodology. Journal of Economic Psychology 24 (5) , pp. 675-695. 10.1016/S0167-4870(03)00008-4

James, Victoria Kate and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. The behavioral ecology of brand choice: How and what do consumers maximize? Psychology and Marketing 20 (9) , pp. 811-836. 10.1002/mar.10098

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, Oliveira-Castro, J. M. and Schrezenmaier, T. 2003. Elasticity of demand and consumer brand choice. Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.

Minkes, A. L. and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. Herbert Simon and the concept of dispersed entrepreneurship. Journal of Economic Psychology 24 (2) , pp. 221-228. 10.1016/S0167-4870(02)00204-0

Newman, Andrew J. and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. In-store customer behaviour in the fashion sector: some emerging methodological and theoretical directions. International Journal of Retail & Distribution Management 31 (11) , pp. 591-600. 10.1108/09590550310503311

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Schrezenmaier, T. C. 2003. So what do consumers maximize? Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Schrezenmaier, T. C. 2003. The behavioral economics of consumer brand choice. Presented at: Society for the Quantitative Analyses of Behavior 2003 Conference, San Francisco, CA, USA, 23-24 May 2003.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Schrezenmaier, T. C. 2003. The behavioral economics of consumption: Search for rules of interpretation. Presented at: Association for Behavior Analysis 29th Annual Convention, San Francisco, CA, USA, 21-27 May 2003.

Goldsmith, R. E. and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2003. The measurement of innovativeness. Shavinina, L. V., ed. The International Handbook on Innovation, Oxford: Pergamon, pp. 321-330.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2002. Environmental response: what motivates the 'green' consumer? Presented at: Research Council Sponsored Seminar Series on Transdisciplinary Approaches to Waste Management, Cardiff, UK, 6 December 2002.

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pearson, Gordon J. 2002. Emotion and environment: a test of the behavioural perspective model in a Latin American context. Journal of Consumer Behaviour 2 (2) , pp. 138-154. 10.1002/cb.96

Yani-De-Soriano, Marie Mirella ORCID: https://orcid.org/0000-0002-1169-5923 and Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2002. A Spanish translation of Mehrabian and Russell's emotionality scales for environmental consumer psychology. Journal of Consumer Behaviour 2 (1) , pp. 23-36. 10.1002/cb.87

Davies, Janette, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Pallister, John Gordon 2002. Beyond the Intention-Behaviour Mythology: An Integrated Model of Recycling. Marketing Theory 2 (1) , pp. 29-113. 10.1177/1470593102002001645

Yani-De-Soriano, Marie ORCID: https://orcid.org/0000-0002-1169-5923, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Soriano-Meier, H. 2002. Estrategias metodológicas trans-culturales en la investigación gerencial. Presented at: V. Jornadas Científico Técnicas de la Facultad de Ingeniería, Mérida, Venezuela, Mérida, Venezuela, 18-22 March 2002.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2002. Subscribed Content Marketing's Attitude Problem - and How to Solve It. Journal of Customer Behaviour 1 (1) , pp. 19-48.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2002. Consumer behavior analysis and social marketing. Bartels, Gerard C. and Nelissen, Will J. A., eds. Marketing for Sustainability: Towards Transactional Policy-Making, Amsterdam: IOS Press, pp. 304-320.

Laing, Angus, Lewis, Barbara, Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and Hogg, Gillian 2002. Predicting a diverse future: Directions and issues in the marketing of services. European Journal of Marketing 36 (4) , pp. 479-494. 10.1108/03090560210417273

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 2002. The behavioral economics of consumer brand choice. Presented at: 6th International Congress on Behaviorism and the Sciences of Behavior, Auburn, AL, USA, 18-22 September 2002.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456, ed. 2001. Consumer behaviour analysis: critical perspectives on business and management. Critical Perspectives on Business and Management, London: Routledge.

Foxall, Gordon Robert ORCID: https://orcid.org/0000-0002-3572-6456 and James, Victoria K. 2001. The behavioral basis of consumer choice: A preliminary analysis. European Journal of Behavior Analysis 2 (2) , pp. 209-220.